Research on Innovation-Driven Strategy of Oil Companies
First the company should accelerate the transformation of development mode from factor (labor force, capital) driven and efficiency driven to innovation driven: The innovation-driven mode is to combine existing tangible factors (capital, labor and material resources, etc.) with intangible factors (knowledge, technology, enterprise organization and business model, etc.), making material capital generate more value and form more stable endogenous growth. The company should take full use of innovation, stimulate the innovation vitality and creative potential, deepen the change of technology organization, increase the investment of technology innovation, and strengthen the construction of innovation talent recruiting, in order to promote comprehensive improvement of innovative capability and organization, to build company’s competitive advantage.
Secondly, the purpose of innovation is to lead the company develop with high quality: Innovation-driven strategy can be regarded as the foundation of high-quality development, and company should take the enhancement of independent innovation capability as key process to achieve the core technology breakthrough and realize optimization and transformation of their industrial structure. Companies should also construct innovation ecological chain, build technology transformation channel, promote deep integration of innovation research and industrial application, and solidify high-quality support basis, to accelerate the innovation-driven development and to integrate with national innovation-driven development strategy efficiently.
Thirdly, the company should take use of innovative elements (as new knowledge, new technologies, new management methods and new business models) to realize further economic growth: The tendency of energy transformation with clean and low-carbon as core and the digital trend featuring intelligence and interconnection not only bring the integration of new technologies but also illustrate new economic development direction besides more challenges and opportunities. In terms of technology innovations, enterprises should enlarge global vision and enhance open-innovation concept, strengthen the technological trend research, take company’s industrial development and market demand as guide, to pay more attention on key technology breakthrough and strategic arrangement, to further reinforce the technology competitive advantage and driving force. In terms of business model innovation, company should focus on promoting the effectiveness of technology transformation to form new growth points for industrial development. In terms of management innovation, companies should combine strategic objectives, and promote organizational innovations of management, to make innovation strategy play a more important role in company’s development.
